BBC portal gets a new make over. This time it is wearing purple as against previous red and black theme. Can this be attributed to Yahoo!’s new campaign called “Start Wearing Purple“?
I don’t know the answer… However the new make over looks really cool and appealing. With all the news panes that can be re-arranged and customized as the end user wishes. Good to see that the media companies are revisiting their strategy to use the technological advancements to provide an appealing enhanced customer experience. Even Yahoo! has started to test its front page make over, which is expected to come out soon with Y! Open Strategy.
One of my favorite quote by Benjamin Disraeli goes like this — “Change is inevitable. Change is constant.” So the one who is more willing to change takes the onus of becoming a champion! Way to go BBC.
Revolution of FM Radio has come a long way since its inception in mid 2001. Bangalore city started with only a couple of channels by then and now count is more than 10 stations. All these Radio channels are trying to woo the audience by various means. Some of these include contests over SMS. I love fever 104, Radio Mirchi’s Double Dharode, Radio City’s Haadu heli lakshaantara gelli etc., are some of the contests. Modus of operandi of all these channels is the same. Propel the audience to participate in these contests by showing big bucks.
If you were in Bangalore a couple of weeks back, you would have noticed huge hoardings promoting these contests. Looks like these contests started as a chain reaction among these channels. Sure there were a handful of listeners making some easy money a the cost of a huge number of audience who registered for these events by sending SMS’s which are charged at premium rates. Both the radio channels and the Mobile service providers made good profits at the cost of small amount contributions! It would be a good case study subject for management students to learn the radio contests business model.
A person was standing in the middle of a road this morning with a bunch of news papers in one hand while distributing the same to commuters on the other. He was giving away those news papers free of cost! Later I got to know that he was distributing Deccan Chronicle news paper. After searching net for a while, I got to know about this promotional campaign by Deccan Chronicle.
Me being in Bangalore since childhood, I am aware of Deccan Herald, Hindu, Times of India and New Indian Express as the major news print circulation companies apart from the new papers like Bangalore Mirror, Vijay times etc., I had read about Deccan Chronicle because of a controversy that plagued Sania Mirza some time back. Then in the recently concluded IPL, the same company was the franchisee of Hyderabad team. Not sure how good the company will do in Bangalore as there are already a number of players in the same field and all are well established. They need to do something really different if at all they need to capture a major share of market here for sure! Keeping all that apart, a warm welcome to Bangalore
