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business

Ways to beat Inflation – FMCG case study

October 27, 2008

Confused on how to make profits out of crisis times? I wish to provide some info on my observations with one of the fast moving consumer goods (FMCGs) of Indian market. Surf Excel detergent bar is the example here.
Not sure if you know a little fact behind this soap – The same detergent bar [...]

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